One of the most frustrating things you’ll ever face with online marketing is finding leads. It seems every where I turn someone is promising “quality leads.” The problem with these leads is most of them simply don’t work because the leads are usually old or not “targeted” as claimed. Worse still these leads have been generated through incentive advertising or come from some kind of email harvesting software.
What’s incentive advertising? This is where you get paid to view an offer, sometimes you’re entered into a draw but either way you are rewarded for clicking. Like a lot of entrepreneurs starting out I’ve used these kind of leads and I can tell you they suck. They are absolutely useless, period! These people are not interested in your offer, they’re just after their payment for looking at your site. If you want to save yourself a lot of money stay away from these kind of leads.
So What’s the answer? Generate your own using my simple yet affective methods listed here:
1) TE’S (Traffic Exchanges)
This method is only going to work if your product is something that’s going to help other online marketers get what they want, and that’s to build their business successfully. People join TE’S for the express purpose of advertising their Biz Op or affiliate offer. Don’t you do this however, because nobody is really interested in your business as they are trying to promote theirs. These people will look at your offer if you’ve got credits, but ther’re only after the credits each view gives them.
I use traffic exchanges to promote tools that will help others build their business. In fact, this is my business. Every net marketer needs quality tools to be successful online and this is where you come into the picture. You must have a product that’s going to help someone. You will promote this product first, and then your primary business through the backend, later on down the road.
A business that can be promoted at the back end will usually have some kind of free report that people opt-in to via email. They should get this report as soon as they hit the submit button. Then they will get a series of emails containing your business opportunity links. These emails should also be written in such a way as to offer quality content that’s going to help them with their own business.
Sounds like a lot of work doesn’t it? Well it doesn’t have to be because you can have it all done by the company you’re signed up with. That is of course, if they are a quality company.
If you’re reading this and are in need of a helpful product to promote go here to see how I do it. Notice I’m offering a suite of tools, just what everybody needs. I’m currently using EasyHits4u.com to generate about 10 leads per week just by promoting my squeeze pages and report. By the way, a squeeze page generator is just one of the tools you’ll need to be successful online, and is part of my tool suite in my home business.
So then, traffic exchanges are a good way to generate your own leads if you promote tools that will help other online marketers to get what they want, successful businesses.
2) Safe Lists
Online entrepreneurs are using safe lists to generate fresh leads like never before. You may have heard that they’re useless. Well don’t write them off just yet okay, because like traffic exchanges if they are used the right way you will have success with them.
Sending and receiving promotional emails is what safe lists are all about. Because every member has agreed to receive such emails you will never be accused of spam.
Safe lists are similar to TE’S in that you need to offer products to help others grow their business successfully. You simply write an email hit the send button and wait for a response. Generating leads using safe lists can be sporadic at times until you’ve got a winning email. You’ll need to continually test the response rates of each email to find the winners. Keeping what works and getting rid of the rest is the key for successful safe list advertising.
You’ll need ad tracking software for this which you can get online for a small fee and sometimes for free. Just Google “ad tracking” and you should find something. If your company has ad tracking then use it. Personally I like the convenience of using my own which I access through my back office.
I won’t get into how to set your traffic exchange and safe list campaigns up here because you’ll get full instructions from each service once you’re signed up.
I would like to briefly mention article writing as one of the choice methods for generating fresh leads and is well worth considering, however, this would require a whole new article which I will post at a later date.
Paul
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